Development
MIN READ
April 6, 2023

Books are the Through-line

Christine Murphy
MIN READ

I’ve always been drawn to stories of any medium, and this love of narrative brought me to Los Angeles after college to work in film and television. I spent my days running around sets, and at night I took a photography class, one that would prove quite fortuitous. It was during this class that a fellow student invited me to a book club, and I was introduced to a crew of avid readers who are still a huge part of my life. To this day, we meet up every year in Palm Springs and swap reading recs. Books have always been and continue to be a big part of my life.

How BookClub has Changed

We’d chatted casually at events, but one day over coffee Dave excitedly told me about a new start-up he was helming. 

Speaking of fortuitous, another chance encounter in my adult life would turn out to be life-changing. I met BookClub and Degreed CEO David – I call him Dave – Blake in San Francisco because our kids attended the same school. We’d chatted casually at events, but one day over coffee Dave excitedly told me about a new start-up he was helming. 

The idea was an online hub for readers and authors alike, and a platform for book-centric, author-led content. It would be Master Class meets Goodreads. Dave floated the idea for me to lead up video production, utilizing my years of experience in the entertainment industry – having worked on long-running shows like Judging Amy, or for the production companies of stars like Mel Gibson and Bill Paxton. 

Another book club had taken my life on a new path.

Eventually BookClub pivoted from consumer to a more teams based; enterprise content focus - with books as the continued narrative thread of the BookClub offering. This might sound like a substantial change. And, you’d be right because it was. However, the team I built and currently lead was able to pivot quickly to strategizing content inspired by top business non-fiction titles.

Whether we’re filming book-inspired conversations between big names in fiction and TV; or we’re shining a light on the lessons, insights, and new perspectives that books provide – books are the throughline.

Finding where Book Clubs and BookClub Belong

The greatest, longest lasting knowledge-building happens from books and reading. 

This is true in the comfort of your home, a neighborhood library, an online book club; or in a corporate setting utilizing structured, actionable learnings from best-selling business books. 

There isn’t a question about the power and wisdom of books, and their capacity as a conduit for change. If that’s true, however, and books are the skeleton key to greater knowledge, empathy, and know-how – why aren’t people reading constantly, every second of the day? 

Great question. There’s an array of likely answers. Not enough time in the day to read. Books are too long. I like TV more. Books make me fall asleep. The actors on audio books aren’t always the best. Whatever it is, there is a wide chasm between the knowledge to be gleaned from books, and a potential reader’s capacity to engage with them. 

What The Future Holds

An album was, not so long ago, seen as a collection of around 8-12 songs because that’s how much music a vinyl record could hold. Now, with the advent of streaming — an album means something else entirely. 

The same can be said for books. What does it mean for a book to be a book? How can more readers become acquainted with insights and invaluable knowledge from brilliant authors? How can we democratize reading? 

I don’t have the answer. But I know that the future of books and reading are endless. And I want to be a part of that journey.

Stay Up to Date

Your go-to resource for avid readers! Discover a wealth of information on
non-fiction business books aimed at boosting your professional development.
Thank you for subscribing.

Please check your email with your exclusive gift!
Oops! Something went wrong while submitting the form.

About the author

Christine Murphy
Head of Content at BookClub

Related articles